This guide aims to assist architects to develop international business opportunities and secure longterm success by adopting a strategic approach to their ventures into new markets.

Although produced by the ACE in Europe, this guide could be equally valuable to all architects who wish to internationalise their practices, wherever they are located. Some of the support services listed in this guide are specific to the EU, but the principles are universal. Our advice to architects is to take control of their international activities by, first, identifying those countries that offer the best potential markets for their specific services and, second, developing a strategy for approaching those countries that offer the best chance of success. This guide presents a framework for the provision of architectural and related services in the international marketplace. The framework is relevant to all practices, regardless of how much experience they have of working internationally, from those embarking on their first overseas project to experienced practices wishing to improve their business performance. Following the process outlined here will not only help you to maximise the returns on your investments but should also ensure that the experience of working with your international partners is an enjoyable one.

The guidance is presented in six sections, detailing the key elements for internationalising your practice, to help you structure your approach:

1 Why export?

2 Are you ready to export?

3 Researching international markets

4 Planning and market entry

5 Finance

6 Useful information. It should be noted that the advice presented here is not intended to be definitive or exhaustive. Each practice is unique, with its own individual set of skills, knowledge and expertise. This guide is designed as a framework to stimulate your thinking and decision making.

Author: ACE